The online auction has revolutionized the way people sell their wares. But as simple as the process is, some people just don’t have the time to take the photographs, write the sales copy, and pack and ship the products they sell on sites like eBay. Spot Runner developed a partnership in 2006 with a company that takes the work out of selling online. Simply drop off your goods at the counter and, for a small commission, this company takes care of everything else, including payment and shipping.”
One of these local franchise owners in Portland, Jeff, knows that marketing for the brand is marketing for his franchise. So he’s teamed up with two other franchise owners in his city to pool their advertising resources and get more bang for their collective buck. Unfortunately, he’s had more fizzle than bang. Jeff has tried newspapers, radio, shopping carts, coupon packs—all with pretty meager results. “I think we got five people using coupons. Three people showed up at an event we held with a radio station. None of those platforms ever paid for themselves.”
He knew television was the right medium for him. “The biggest challenge with our franchise is that people don’t know what it is. They need the visuals to help them understand it.” About a year ago he tried advertising on television with a local company. “It was a low-quality commercial, and I didn’t like having all the back and forth with the account managers, which dragged the process on for four or five weeks.” When he heard about Spot Runner, he was thrilled. “I love the way it works. I can go in myself and build the campaign I want for the amount I want to spend. I created a plan identical to the one I was quoted from the local guys, and Spot Runner was $600 less expensive.”
Jeff loves that Spot Runner’s affordability and ability to target allows him to experiment with different demographics to find out which ones work best for his business.
National Franchise, Portland, OR
Business Type
A franchise company that takes the work out of selling online.
Campaign Goal
Find an affordable advertising platform that actually increases traffic to his store and creates real ROI.
Advertising Strategy
Use a visual advertising medium to educate and inform prospects about what his company does.
Favorite Channels
AMC, Fox News, HGTV