In early 2005, two popular stylists at the famed Umberto Salon in Beverly Hills, CA. made the decision to venture out on their own. Married for ten years, the duo wanted to create a unique salon that feels like an intimate oasis to relax while also having a cutting-edge sensibility to inspire creativity, passion and constant progression for its stylists and clients. Today, it is a very successful full-service hair salon with 13 employees that helps style everyone from A-list celebrities to CEOs and college students.
As a newly opened business, they had never advertised prior to using Spot Runner. But in the cut-throat fashion world of Beverly Hills, they knew they had to differentiate themselves from the pack. Chris, the owner of the salon, felt that advertising on TV would be the best way to raise brand awareness and communicate to potential clients that they are a fashion-forward salon, where quality and creativity rule the day.
“We’re a new company, so we want to build a customer base for our stylists,” says Chris.“By using Spot Runner to advertise on TV, we are able to reach out to thousands of people we couldn’t get to by word of mouth alone.”
The challenge, however, was that the salon had a tight budget and its TV commercial needed to strongly convey its style and sophistication. Thanks to Spot Runner’s online platform, they were able to create a high-quality, personalized advertisement at a fraction of the cost of traditional commercial production. “The professionalism of the ad really impressed me,” said Chris. “It captured the spirit of our salon.”
After the ad was created, Chris and her husband used Spot Runner to quickly and easily devise a media plan that met their budget. Next, they were able to buy air time on local cable channels that best matched their target demographic.
“The entire process was surprisingly simple and pain free,” says Chris. “We have a limited marketing budget, but Spot Runner was the perfect solution for us. Everyone at Spot Runner was very easy to work with and the quality of the commercial, and the business we were able to generate from it, far exceeded our expectations.”
Hair Salon, Beverly Hills, CA
Chris R., Owner
Business
A new, fashion-forward hair salon with 13 employees.
Campaign Goal
Differentiate their salon from other hair salons in Beverly Hills.
Advertising Strategy
Air a highly creative ad, sharply focused on their core demographic.
As Seen On
Arts & Entertainment, Bravo, E!, HGTV