“TV will always be more effective. [It] boosts credibility.”

To incorporate or not to incorporate? When it comes to forming businesses, this Internet-based company has all the answers—as well as the forms, requirements and assistance necessary to create corporations, LLCs and non-profits in a quick, cost-effective way. They wanted to boost first quarter sales and looked for a way to punch up their marketing plan. But how? They knew who their customers were and the industries they worked in, but hitting this highly targeted group wasn’t easy. “We wanted to reach people in a way we weren’t reaching them.” They considered radio, but it was too expensive. They turned to Spot Runner.

Spot Runner’s ability to support their existing marketing initiatives – direct mail, online and print advertising – was appealing. It was particularly important to target specific zip codes with their media buys. But with the first quarter already underway, they had to act fast. Spot Runner was able to turn their campaign around in less than three weeks. “The process was much quicker than we anticipated.”

But this marketing director wasn’t sold yet. “One of the biggest challenges that marketers have with TV advertising is the upfront cost and the sense that you don’t have control of the process.” As a former partner in a $40 million ad agency, he would know. But we sold him on Spot Runner’s services. “There’s no question with Spot Runner on where your money is being applied… there aren’t any surprises. I was impressed with the quality.”

The campaign ran for six weeks from March through April. And the results are in. Within the first three weeks, they already had orders from people who saw the ad. April’s sales numbers were up in all five markets that featured the ad, rising an impressive 350 percent in one market. “TV will always be more effective. It boosts credibility.”

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