More and more REALTORS® are using the internet to advertise themselves, their offices, and their properties. In fact, some have found the web to be the best way to promote their name and attract new business. Take Lisa: “Once people come to my site, they can see my face and my listings, which gives me the recognition I need when I meet them one-on-one,” she says. “I get the most out of face-to-face interactions.”
As a result, Lisa wanted her advertising to drive traffic to her website, but her newspaper and direct mail campaigns had generated more trickle than torrent. So when she found that Spot Runner provided an affordable television alternative, she gave it the green light. Using Lisa’s own photos, Spot Runner helped her build an ad that not only dynamically displayed the property she was listing, but also included her website address onscreen throughout the ad.
She ran the ad during the first two weeks of June. “I noticed a huge increase in website traffic,” Lisa told us. In fact, in the month her ad ran, her page views jumped nearly 650%—turning her web address into a must-see destination!
“I’ve never seen my website jump as much as it did during the ad.” For this agent, heavy traffic to her workplace is proving to be a great thing.
Real Estate Agency, Longmont, CO
Lisa R., REALTOR®
Business
A mortgage banker turned REALTOR® practicing for a year and a half in a company of 150 agents.
Campaign Goal
Drive traffic to her website and enhance her listing presentation.
Advertising Strategy
Get her web address in front of as many potential customers as possible.
As Seen On
Food Network, CNN Headline News, HGTV, TLC, ESPN